In addition to syndicating organic, relatable content across 250 geographic and affinity interest groups, the social media team is responsible for unifying all the assets into one voice—one culture—one community. They start conversations, attend and report on local events, and produce relevant content that brings followers together around a common thread.
Local businesses often utilize PIN’s social media platforms to promote events and increase attendance, advertise products, grow sales, and expand their audience and customer base as a whole.